Town's Under Siege? Each has it's own unique make-up to satisfy....and locals to satisfy.
Maintaining a functioning town's Main Street is a dilemma that is featured across
small town Canada, heck even small town
USA.
It's not unique to have an issue with Main St's being that they are
expected to reflect the culture of a town and by extension its town folk
while also remaining functional, able to do enough business to continue
existing.
By leaving it up to fate, sometimes you end up with too many restaurants
or coffee shops, and the ones with the best deal or product or deepest
pockets survive, but that's not a way to create a good, functioning Main
St. You should have a plan. And you should know a number of variables -
foremost of which would be adding, shops, restaurants and events that
attract business and
feed each other - not off each other. What I
would do would be to compile a wish list of best case scenario tenants
for a Main St. coming off a master wish list designed to enhance the
street.
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| Movie filmed on Main |
To
Newmarket's credit they've already done a study and produced a
detailed town / downtown action plan that pretty much mirrors what I've mentioned thus far, but in the end, leaves no conduit that leads to those changes.
The 72 page 2013 released action plan mentions 4 main pillars people fell into for going to the downtown core which included,
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| Unionville converted fire hall |
Special Events or Festivals on Main, Restaurants on Main, The Farmer's Market, History charm and architecture.
Notably still missing on Main in 2015 -
arts and culture, a mentioned desired space taker according to the action plan, not to mention people
don't list it tops as a destination to actually
SHOP!
Recently I had a good look at the Town of
Unionville's set up, attending on a Thursday evening where the patios, shops and street
were packed with people.
Of course they have a different dynamic than, say, Main St Newmarket,
with Unionville having a much wider road and sidewalks areas to work
with allowing for more patio frontage, and adorning both sides of the
street in stretches.
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| Use mural art to spruce and add culture |
The night I attended, they also had their "band in the park" event,a
very high end Beatles clone band who could also be heard from nearby
patios adding to the ambiance, as they have a Gazebo style stage right
on their Main St..
After the concert, and presumably before, people would swarm through
town along Main, parking, often strategically taking people along it as
well increasing the ease and opportunity for business to occur. Live
bands or piped music could be heard starting up in some pubs and
establishments alongside the murmur of chatter from the abundance of
patios and street walkers.The restaurants, shops and patios were
bustling with people, but, like any Main St, they too had a few gaps yet
to be filled.
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| Orillia Main St |
Improving the mix and composition of Main St Newmarket was deemed
critical to the future success according to the plan, a job for
captain obvious, but how to get er done!?. I'd mentioned a wish list of
desired prospective tenants earlier and lo and behold this very report
may indeed have already done that! Cool!
So what types of establishments do we need? According to the plan and
one of it's committee members, Nancy Bernard, not " too many
restaurants", as Unionville apparently had too many in 2012, but they
still have many more with patios than we do now, and on both sides of
the road, which we do not!
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| Ladies and gentlemen..The Beatles!Unionville Main St. Gazebo stage |
All things being equal though, we're not the same, thus why every Main
St has its own unique challenges. For example after an event at
Riverwalk Commons, nothing pulls people naturally along Main St like
Unionville's does, and nor is there a stage right on Main in Newmarket,
unless for a rare special event or festival.
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| Made in Newmarket - new patios on Main |
Brand identity is another mentioned and I've long maintained we should market Newmarket as
Canada's Main St,
with movie productions shot here listed as well as local landmarks and
postcards, Newmarket shirts, Main St T's, Mugs etc could support that
branding. The feature film
Regression for example coming out in
theatres was shot right on Main, as were many others - that's marketable
stuff to outsiders not from here, but they need to be informed.
Behind the scenes filmimg video. Other recent productions shot on Main St Newmarket was 2011 thriller
Dream House.
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| Another new Main St Newmarket restaurant |
Another point the study makes -
attract the public to Main St. following the farmer's market
- but again, no plan. One could always move the market right onto Main
St. which has been done here successfully, or hold simultaneous events
with vendors while the farmers market is on.... or what else could be
done is an information
flyer advertising various specials and
attractions about Main St. and made available via a booth at the farmers
market and / or any festivals held at nearby Riverwalk Commons. Include a coupon discount type design into it and encourage people to visit Main.
But once they arrive
on Main, and they get beyond the beauty and
the restaurants, we want to turn that leisurely stroll into higher
numbers of strolls and ultimately sales, by adding more interesting
shops / attractions.
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| Main St Unionville on a Thursday |
One main obstacle is parking, an ongoing issue which could be resolved
through several means. One Councilor suggested knocking down a 50's era
fire house to accomplish more parking while I prefer a new spanking
patio there, where none exist on the west side..a gap that needs filling
but not with a parking lot.
The tennis club seems to me the best spot for new parking and
logical being its located adjacent to existing parking. Moving the club
to , say , the property on Davis Drive already a community centre
already, that the town spoke about selling, would allow for a move
without having to change the official development plan for the area. No
variance would then need be applied for resulting in the quickest route
to new parking.
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| Newmarket specialty stores at Main |
Existing events on Main need support and as well nearby ones need include them as much as possible including the
Jazz+ Festival
which should have events coinciding with Main St as part of the
festival and perhaps include it on Main for a portion of it. There was
not enough spill over business in 2015 from my observations and so an
area that can really be improved still!
Still, if one's honest, one can say we are lacking somewhat on Main regardless and do have some gaps to fill but with what?
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| Cool style shops in Newmarket's Main St and various services |
One area of concern is the
old post office that used to house
seniors but now site empty, the owners hoping for approval for
condominiums, a plan for which was rejected. Since that ruling, the
owners who also own the adjoining row of buildings that housed stores
and residents vacated them, the properties now boarded up and an
eyesore. At some point this will have to be revisited again, but one
would think some sort of tenants will be an end result which would serve
to help support Main as well. The city of Hamilton has made it law that
old buildings such as churches must keep the outer structure intact and
designs that wrap around keeping them.
Ultimately Newmarket's
clock
tower will need something doing to appease the parties involved,
including the towns folk, and keeping part will certainly have to be in
the design mix.
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| Made to move out in Newmarket |
Two things the study mentions in relation to restaurants were to
do with cashing in on grants for using local vegetables. I say great, but whatever happened to actual
stores selling fresh fruit and
produce and flowers etc. In the old days you'd see them in abundance and
today not so much - but China town is ripe full of such places and we
could be following the directive goal of including culture two ways
here!
In Orillia I saw a
General Store that
started up in 2015, and believe it or not it's an idea
I've mentioned previously for Newmarket's Main - should it includes hardware supplies, keys cut,
unique souvineers, minor groceries and maybe even photocopying for the modern version, it might fly.
Orillia even has an entire store dedicated to music and art mostly from the Beatles era called
AlleyCats
as well as a guitar / music store! Mind you they have had a Beatles
festival going there for the past 8 years competing with semi-nearby
Collingwood and their Elvis fest.
A Beatles Festival
would fit the definition of bringing a diversity of people across all
nationalities, as the Beatles were a world-wide phenomenon, not to
mention the British roots, from whence Newmarket got her name. They
would also cover many marketing demographics including
all age groups and Main st lends itself naturally to the era. Hmmm..Beatle
Mainia! Lol.
WISH LIST
In addition to an increase in events on Main,
my wish list may include;
A Music Store and place to develop talent / lessons / workshops
would definitely suit both the needs of the street to add character, but
also functionally, and is one of the directives sought out tenant
types.
Old and Rare Records store....alongside our famous comic books
author on Main a records shop with retro and nostalgic trade-ables
would also be cool. Some may not know this but we had one for a short
time and it was beginning to look good when they had to leave.
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| Condo Convert to be in Hamilton |
Convenience Grocery Store - the old days saw typical Main St's with stores selling
fresh fruits and vegetables and
certainly there is room for that on Main for the right vendor, possibly
representing the Asian community or Italian or Mexican and include some
products unique to their culture - again covers the plan's directives.
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| Newmarket could use this |
Art Gallery(s) / Arts Centre / Independant Artists - showings, sales, lessons.
Visual Arts Centre - including photography and film
/ video
Aboriginal themed shop - Art, crafts sales, native drumming / circles / workshops
Antiques - convince someone to relocate to the Main S
Grocery Store - once condos are built nearby in the future it could be sustained.
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| Hamilton - Rock-T's |
West Side -
Restaurant / Confectionary / Patio - West side
of main part of Main St south has the only natural spaces for a street
side patio of size..Either where the fire hall is, post office, or
existing Brad Jone's Karate, are the only spots wide enough to
accommodate such a move however.
A converted fire hall works in Unionville.
True Cyber Cafe - offering free connection for patrons and chat spaces. Make it Cool and unique w music.
Shishi Bar - popular, cultural - maybe too early in Newmarket for this.
Transform an existing business to include an Asian style karaoke / sushi / dim sum bar
Cool Retro or Collectibles
Goodwill re-use / sale type store
Condo's / low rise apartments convert
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| For sale... one town clock and 4 store units! |
To
pursue these types of businesses is one thing, but to convince someone
to do a startup or move an existing business there from another location
may not be so easy - so I propose offering an incentive to those
businesses on a wish list via grants / rent rebates for the 1st year or
two to get established. Then they'll be able to proactively seek them
out and fill up Main st Newmarket with new and interesting businesses
and have the parking to support it!
TP out!
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| Capture an era using old cars as part of your street events
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